It is difficult to create a synthesis from the huge wealth of competition that exists in the food and beverage industry of industrialised nations, given the incessant amount of innovations and alternative strategies used in the name of rivalry among the different players in the segments of this industry. That is why some of the conclusions presented in this brief…

The title of this article may be somewhat provocative, since those of us who are strategic consultants have, for many years, promoted the identification of a Company’s Vision and Mission as a compendium of an organisation’s strategic direction. In fact, it is hard to find companies and institutions which have not incorporated this concept into the praxis of their organisations.…