Competitive companies transforming society

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Our concept of competitiveness is changing as societies around the world undergo radical transformation, existing inequalities become more marked and the need to redefine the role of business in a social context becomes more pressing. These factors combined, make us strive towards a more human and humane economy; one which is centred around social needs and which provides space not…
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20th Anniversary of Guggenheim Museum Bilbao: Utopia and Reality

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Although, as I sat down to write this column, it was the events occurring in our sisterland Catalonia which tugged at my heart-strings, it seemed nevertheless, only right to dedicate this article to the Guggenheim Bilbao Project, in honour of its 20th anniversary; a birthday which was celebrated with the "Reflections" spectacle, an audio-visual feast projected onto the titanium-clad façade…
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Creating shared value between business and society

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Once a year as summer approaches, the whole B+I team goes on an excursion to celebrate the year's work, and to change gears a little. Traditionally, the day starts off with a visit to a Basque company in order to familiarise ourselves with their business strategy, visit their facilities, etc. and then, afterwards, we round off with a long, leisurely…
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Forgive me, but I like my country

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I stand speechless and saddened as I hear the constant fear-mongering in the media and by some public personalities, as well as comments in the street regarding the bleak economic and social situation in Baskland. Unfortunately, it would seem that we have bought into a defeatist, doleful and destructive message, which from my point of view, is far from the…
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We need to live our strategy intensely

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I wanted to bring to these pages some thoughts regarding the implementation of strategic plans and how it is experienced within organisations. Frequently, it is said that the success of a strategy lies 10% in its design, and 90% in its implementation. My experience as a strategy consultant has shown me that a large part of strategic design is sadly…
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