Lucía Hidalgo

Lucía Hidalgo

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Corporate Social Responsibility: Business Commitment, or Marketing Strategy?

We often hear about ‘Corporate Social Responsibility’ (CSR) or ‘Business Social Responsibility’ (BSR) as concepts which refer to the contribution that organisations make both to society, and to the socio-economic milieu, in which they undertake their activity. Personally, though, I cannot help but question whether its use might have been stepped up in many cases as a simple publicity stunt. It would seem that for any modern business model of…
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