Sabin Azua

Sabin Azua

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Tactics os Strategy: A Homage to Mario Benedetti

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Despite the immortality of his magnificent body of work, I did not want to miss the opportunity to pay a modest tribute in honour of the poet Mario Benedetti following his recent death. His poetry has accompanied me throughout my own life, having served me as a permanent source of inspiration. Benedetti’s position as a ‘social poet’, stemming from a profound solidarity with and dedication to others, never ceases to…
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Fusion Cuisine: A facet of innovation

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As I sit down to write this article on innovation, I am reminded of a dinner with some friends one Saturday evening. A heated debate arose over the innovativeness of fusion cooking, which on this instance was in reference to a skilful of blend of Chinese and Mediterranean cuisine. Reactions varied around the table at our first-rate fusion restaurant that evening. Some were horrified at the idea of combining two…
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Paris, May ’68: Lessons for Business

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Christmas. That wonderful time of year with countless unforgettable moments of happiness at numerous festive events and family get-togethers, and even animated discussions. There is one dinner in particular that stands out in my memory when my good friend Alfonso Vazquez related an anecdote about how his niece’s boyfriend, who during another meal, expressed an absolute ignorance regarding the events of the May 1968 movement. I admit I was just…
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Competitiveness, identity and development of a new world

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The globalisation of the economy in recent decades has limited the progress of welfare and development around the world. At the same time, various sources from the world of economics point out that the countries and regions with the lowest levels of social inequality are the ones with the highest levels of sustained and lasting growth. What contribution should Euskadi make, from our own particular reality, to help build a…
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