Philip Moscoso, IESE professor and holder of ‘Eurest chair of Excellence in Services’ at IESE (University of Navarra Business School), led a workshop on servitization in industrial companies for the team at B+I Strategy.
Taking a theoretical-practical approach, the workshop covered such aspects as the various motivations which move manufacturers to develop their service offering, and the different strategies which can be implemented. Also discussed were the usual difficulties encountered in this kind of processes, as well as pointing out existing organizational solutions.
This training session was aimed at strengthening our team’s capacities in order to continue improving our strategic consulting service here at B+I Strategy. Prof. Moscoso is the latest in a long line of internationally renowned professors and researchers who we have had the privilege of learning from over the years: Andrew Neely; Luis Huete; Joan Enric Ricart; Iñigo Echeveste; and naturally our partner Göran Roos.
See Philip Moscoso’s CV