Sabin Azua Speaks in a Series of Talks at the Public Basque University

On 14th May, Sabin Azua delivered a talk entitled “The Essential Traits of Competitive Industry of Our Time” in the Auditorium of the Faculty of Economics and Business Administration of the Public Basque University (UPV/EHU). The talk was one in a series under the title of “Keys to Promoting Competitiveness in Family Businesses”, and sponsored by the Faculty of Family Business at the Public Basque University EHU/UPV, the Bilbao Chamber of Commerce and the Confederation of Businesses of Bizkaia-CEBEK.

Mr Azua’s talk focused on a number of questions such as the keys to international competition and future challenges; the commitment of many countries to their own industry; the growing internationalisation of business; the creation of business projects sustainable over time; and economic sustainability. In conclusion, he put forward a number of recommendations regarding what specifically needed to be boosted in companies in order to come up with differentiated business models.

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