Master’s Programme in International Business at the Basque Public University-UPV/EHU

On 11th February, B+I Strategy CEO and Partner, Sabin Azua, was invited by the Basque Public University Business School in Bilbao (UPV/EHU) to speak to students of the Master’s Programme in International Business on the future challenges derived from macro-trends and possible strategic options to successfully deal with them.

The students listened with great interest to Mr Azua’s views regarding the design of business strategies in Basque companies, as well as to the numerous actions undertaken by these companies vis-à-vis international competitiveness.