Encounter with Luis Manuel Fernandez, CEO of Vicrila

As part of B+I Strategy’s ongoing programme of training sessions with relevant players in the business world and the public sector, we were paid a visit by Mr Luis Manuel Fernandez, the CEO of Vicrila, a glassware manufacturer in the Greater Bilbao area (Lamiako-Leioa, Bizkaia).

Starting out with an overview of the history of Vicrila, Luis Manuel Fernandez detailed the process of transformation in which the company currently finds itself. After having left the multinational ARC Group, the company now is implementing an ambitious strategy based on internationalisation and positioning in the market under its own brand.

We wish to express our gratitude to Mr Fernandez for participating in our series of sessions, which help us to keep our finger on the pulse of the day-to-day of Basque companies.