Sabin Azua Speaks about Innovation at the Public Basque University

On 9th March, Sabin Azua spoke at the Master’s Programme in International Business at the Public Basque University UPV/EHU. His talk opened with an analogy between business innovation and graffiti from May of ’68, focusing on the identification of global trends which are affecting the innovation process in companies. He also spoke to what motivates companies to innovate, given the profound economic crisis we are traversing, the definition of mechanisms of innovation in all spheres of business management, as well as the definition of innovation levers.