On Tuesday 25th April, Sabin Azua gave a talk at the Public Basque University (UPV/EHU) entitled 'The Competitiveness of Basque Companies in the International setting'. Jointly sponsored by the University, the Provincial Government of Bizkaia, Bilbao Chamber of Commerce, and the Confederation of Businesses of Bizkaia-CEBEK, the talk was part of the Programme 'Transforming the Family Business: Guaranteeing the Future.'
Speaking to an audience of students and professors from the programme, Mr. Azua’s talk focused on analysing the main global trends which companies must deal with. Going on to detail the implications for Basque industry in terms of developing future competitiveness, he made some recommendations for promoting the competitiveness of the Basque industrial eco-system. The talk was followed by a lively discussion with the attendees on some of the points presented.