Love, Time, Death

I wanted to write my first article of 2017 about the resolutions that most of us make when the calendar turns and we look to the New Year with expectation and optimism. I have, however, opted for taking a look at the three key themes of the Will Smith film "Collateral Beauty", which I had a chance to see over the Christmas holidays.

The film's wonderful script, production and acting portrayed the fact that all human actions are shaped by the specific weight of love, time and death in our lives, as well as how we combine these factors on a daily basis. Indeed, it occurred to me while I was sitting there in the theatre watching the film that these key themes could be easily and naturally applied to the business world.

In terms of creating value, companies must adapt their offer to the client's needs. Companies also need to personalise their performance and behaviour in order to stand apart from the competition. The result is an organisation whose members are committed, excited and working harmoniously towards upgrading their individual capacities. And all this is what Love represents in our daily lives: commitment, dedication, passion, and generosity, while looking to the future.

These days, time is perhaps one of the more critical elements which determine business competitiveness. Both Increasing international competition and the need for quicker response times to clients changing needs are shaping the dynamic of business management. Success will be more easily within the reach of companies when they react promptly to changes in demand, as well as speeding up the 'time to market' for products and solutions. Another factor contributing to success is developing the capacity to access information and knowledge quickly and efficiently. The over-riding common thread and determining factor for human-beings and companies alike is time, and just how wisely we use it.

Inexorably, the reality of death must be faced. How organizations project themselves into the future can determine whether or not business projects can become sustainable over time, and even focused and committed to future generations. Unfortunately though, the 'pre-mature death' of companies is becoming more and more prevalent; something which in turn, conditions how management teams are behaving. We must not cave in to this trend, but rather we must be cognizant of our company's permanence, and then actively work to ensure its continuity.

My wish for 2017 is that we carry on searching for this 'collateral beauty' in our day-to-day personal and business affairs.

Read the original article in El Economista (Spanish).

Sabin Azua

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