Strategy and business models

B+I Strategy was invited for the second consecutive year to participate in a session of the Master's Programme in Strategic Design of Products and Services of Mondragon Unibertsitatea. On this occasion, it was to speak about strategy and business models, with a special emphasis on the evolution of manufacturing companies towards business models based upon services.

Addressing the students was B+I's Igor Revilla, along with Maitane García, a senior Master's student who, for over a year, has been supporting B+I Strategy in the improvement of the strategic thinking processes from the perspective of client experience.