How can the design of services and 'design thinking' techniques aid the implementation of a service strategy in industrial companies? What is the current relationship between design thinking and strategic thinking? These questions were discussed on 12th March during a session at the Mondragon Unibertsitatea Master’s Programme in the Strategic Design of Products and Services with B+I Strategy’s Igor Revilla as guest speaker.
Mr Revilla explained the thinking model created by B+I in order to assist industrial companies to a make their service strategy a reality. With the participation of the Master’s students and Ion Iriarte (Programme Co-ordinator) the possible contributions which the field of service design can make based on this model were identified.