I refuse to conform to the reigning 'culture' of the transient and the temporary, which is permeating every aspect of our modern life. Equally appalling is how it leads to behaviours and projects which are largely unsustainable and lacking in long-term vision. This ephemeral ‘culture’ is seeping dangerously into the business world with many executives seeking, not longevity and development of their businesses and projects, but quick returns instead. Sadly,…