Industrial companies are facing new challenges which are arising from the increasing complexity of the competitive scenario. Factors are numerous: the introduction of new technologies that augment the capacities for differentiation and personalisation of the offer; a progressively specialised client segmentation; the appearance of new competitors from new economies; and, the development of talent and of innovative business models which generate sources of competitive advantage. More and more, there is…

Now is the time to delve deeper into the humanisation process of both public and private enterprises, so that they can contribute to making our world fairer, more equal and more inclusive. The company must adopt a new role, one which combines the ongoing search for competitive advantage in international markets, with the creation of an employee-shared project, through the creation of genuinely Employee Stock Owned companies. We now stand…

The book you are holding in your hands is a compilation of articles originally published over the last 10 years in a variety of media. They constitute a series of observations, opinions, and topics for dialogue that I have endeavoured to share with readers. This current project was born of a conversation with Carmen Larrakoetxea, the then head of the periodical El Economista - Basque Edition. I had just published…

Despite the immortality of his magnificent body of work, I did not want to miss the opportunity to pay a modest tribute in honour of the poet Mario Benedetti following his recent death. His poetry has accompanied me throughout my own life, having served me as a permanent source of inspiration. Benedetti’s position as a ‘social poet’, stemming from a profound solidarity with and dedication to others, never ceases to…