Cuando las empresas industriales (business to business) se plantean su estrategia en el escenario de creciente digitalización deben adoptar nuevas perspectivas y un enfoque dual. De este modo, deben diseñar líneas de actuación para responder a las transformaciones que está trayendo la digitalización en la estructura de su sector tradicional, a la vez que desarrollan nuevos negocios que requieren lógicas distintas. Por usar una analogía, no del todo correcta, pero…

As I look back over the last two decades of working in strategic consulting for companies and government, I can highlight a number of minor changes, but two major changes stand out, namely: the enormous impact of ICTs; and the evolution of our clients' knowledge of management, and management tools. Firstly, although to some today it might sound incredible, but back in the day, when I started out, we used…

Article from Beatriz Tejedor in "Boletín de Estudios Económicos", Deusto Business Alumni. Read the full article here (Spanish)

Every organisation is distinctly unique and the fruit of its own particular history. In effect it is the sum of tangible and intangible assets it has accumulated over time, and of the values and aspirations of the people of whom it is comprised. That said, there are a series of problems common to many companies, irrespective of their size, or the sector in which they operate. I would like to…