Digital Transformation Workshop

On 9th May, the B+I team participated in an in-house workshop on digital transformation which was followed by a discussion. Held at Deusto Business School, the workshop was conducted by Jon Barrena, co-founder of Merkatu and Patricia Gutiérrez, Director and Consultant of Proyectos de Transformación Digital y Dato.

Digital transformation is one of the topics which of late has become a priority on the strategic agendas of a wide range of organisations. Starting off with a historical perspective of the evolution of the Internet, the session focused on a number of examples of new companies, businesses and innovative strategies which were all based on digital technologies, followed by a discussion on these and their current impact on consolidated sectors and companies.

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